Monaco Grand Prix 2013 high lights!

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The week­end of May 25, 2013, another great event took place not far from the Croisette, the Grand Prix de Monaco 2013 6th round of the For­mula 1 sea­son: sports per­for­mance, actor’s shock, unex­pected vis­i­tors and always fine watch mak­ing backstage.

Nico Rosberg

Because the two worlds are inter­twined, watch­mak­ers, for who some actors rep­re­sent, were also present.

 

Spon­sors and watch brands were in power.

 

This year, the Grand Prix of the most leg­endary For­mula 1 took place in utter tur­moil. On the rock, the talk was that. And on arrival it was Nico Ros­berg, who started on pole, who crossed the line first. A par­tic­u­larly beau­ti­ful and sym­bolic that his father, Kete Ros­berg won the Monaco Grand Prix in the sight of Prince Rainier III vic­tory that is exactly 30 years. Hamil­ton, Vet­tel, Alonso, Massa, Web­ber and Raikko­nen could not do anything.

 

Start­ing with the offi­cial time­keeper of the event: Rolex, who had made ​​impres­sive ways to mul­ti­ply its vis­i­bil­ity. Because the brand announced its part­ner­ship with For­mula 1 mt and also reit­er­ated its com­mit­ment to the world of motor rac­ing. A com­mit­ment com­pletely valid since crowned brand is cel­e­brat­ing the 50th anniver­sary of its favorite model: the Rolex Cos­mo­graph Daytona.

Watch­maker Tag Heuer had also joined the party; What could be more nor­mal for a part­ner of the event for over 28 years, and a con­trib­u­tor to Voda­fone McLaren Mer­cedes. The brand has its star dri­vers Romain Gros­jean, Ser­gio Perez, Alain Prost, Sebastien Ogier and Jen­son Button.

 

Jen­son But­ton, Ser­gio Perez and Romain Gros­jean, who attended the cel­e­bra­tion and are usu­ally, rep­re­sent respec­tively the CHRONOGRAPH CALIBRE 16 AUTOMATIC DAY-DATE 43 MM, the AUTOMATIC CHRONOGRAPH CALIBRE 41 MM in 1887, and the TAG HEUER CARRERA CALIBRE 16 AUTOMATIC CHRONOGRAPH DAY DATE MONACO GRAND PRIX 43 MM.

 

Recall that the Car­rera is also cel­e­brat­ing its 50th anniver­sary this year, the Monaco is the flag­ship model of the brand and that this pas­sion and exu­ber­ance for the world of For­mula 1 was born For­mula 1 collection.

Many other watch brands would carve out the lion’s share in the race for part­ner­ships with F1. Aude­mars Piguet is already well under way since it counts in its spon­sor Michael Schu­macher. Richard Mille, very focused on sports part­ner­ships and spon­sor the Lotus For­mula 1 team put him on as his spon­sor Felipe Massa and since the begin­ning of 2013, on Sebastien Loeb.

Monaco Grand Prix 2013

But after this week­end of com­pe­ti­tion, a watch brand can be espe­cially in the spot­light because it’s the one that has part­nered with the win­ner of the Monaco Grand Prix: Nico Ros­berg. IWC has announced the arrival of not one but two spon­sors, Mer­cedes AMG Petronas dri­vers on For­mula 1 Team as Lewis Hamil­ton (for­mer spon­sor of Tag Heuer) is also part of the fun!

Beware, the part­ner­ship between AMG and IWC existed for almost ten years and the com­bi­na­tion with these two great dri­vers only rein­forces and seal esteem and friend­ship to the foun­da­tions already conclusive.

Both men speak on what links to watch: “I like watches and I think those man­u­fac­tured by IWC have a lot in com­mon with For­mula 1 dri­vers: they are unique, effec­tive and among the best in their field. Need­less to say, I look for­ward to our col­lab­o­ra­tion with the fac­tory, “said Lewis Hamilton.

 

And Nico Ros­berg added: “I was impressed by IWC watches. The design is just unique, but it is not just a mat­ter of aes­thet­ics: the hous­ings are equipped with a cutting-edge tech­nol­ogy with high per­for­mance. Being a spon­sor of this brand, it’s like see­ing an old friend. My first watch was an IWC watch, a gift from my father. ”

TAG Heuer Monaco

View­points which partly explain all the sim­i­lar­i­ties that can be cre­ated between the watch and For­mula 1.

Actors Cameron Diaz and Leonardo Di Caprio, were present at the Grand Prix for the races but also cel­e­brate the part­ner­ship between Tag Heuer, sports event and the Auto­mo­bile Club de Monaco (ACM), they are both spon­sors. And it goes with­out say­ing that dur­ing this fab­u­lous week­end every­one wore his watch: the new Monaco chrono­graph ACM lat­est edi­tion of an iconic col­lec­tion launched in 1969 to Cameron Diaz, a TAG Heuer Monaco 24 for Leonardo Di Caprio.

 

Last high­light of the Grand Prix de Monaco 2013; and there are not look­ing for rela­tion­ships with watch mak­ing: the pres­ence of Daft Punk. What­ever … the home of Colum­bia disc that pro­duced the lat­est album of DP, Ran­dom Access Mem­ory, is a spon­sor of Lotus…

The two musi­cians have there­fore caused a sen­sa­tion by appear­ing on the track on Sun­day after­noon along­side Romain Gros­jean and Kimi Raikko­nen, com­ing straight from the Lotus team.

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