Rado is a brand that is famous and recognized for connection with the world design and its sustenance of initiatives in field of design for young talents through Rado Star Prize competitions and winner of thirty designs in international awards. Rado is today announced to be an executive title among World Design Partner for prestigious World Design event. This will be held in the Cape Town in the year 2014 and its announcement was given in December 31, 2013 with a sign of New Year design in Cape Town.
This was selected among many other strong and tough competitors. Cape Town City is the last city after Helsinki, Turin and Seoul have been designated as Design Capital by International Council of Societies of Industrial Design. The selection of the WDC is conducted every two years and the program lasts 12 full months.
Design Capital is given the recognition of the ideas of value by its design and is dedicated for using the designs of tools of cultural, economic and social.
A passion for design
In his capacity as World Design Partner, the pioneer brand Rado participated in many activities in 2014 in South Africa, including the key events. Element of the initiative, branding Rado also appeared throughout the city and in advertising media in 2014.
About the partnership, CEO of Rado, Matthias Breschan, said: “Rado is a famous design brand for its support to young talents as well as for the originality of its timepieces, many to be honored. We are confident that this new partnership with World Design Capital is important to promote universal design and to highlight the Rado passion for design in all its forms. ”
Rado is recognized globally famous for its innovative design and use of revolutionary materials brand. The ambition of this brand is to create the most durable watches in the world. Since its beginning in Longeau Switzerland, Rado has demonstrated a pioneering spirit and continued to embody until today, in reality, the brand philosophy.
As Design Capital 2014, Cape Town has the opportunity to show its achievements and aspirations through the design, the overall goal of creating cities that are perfect for the people and promote design in the broadest sense. The themes explored include the 2014 African ideas that could benefit the world, including sustainable development, and to encourage a design that connects the city and reconciles its communities.