Rado is the World Design Partner for World Design Capital 2014


Rado is a brand that is famous and rec­og­nized for con­nec­tion with the world design and its sus­te­nance of ini­tia­tives in field of design for young tal­ents through Rado Star Prize com­pe­ti­tions and win­ner of thirty designs in inter­na­tional awards. Rado is today announced to be an exec­u­tive title among World Design Part­ner for pres­ti­gious World Design event. This will be held in the Cape Town in the year 2014 and its announce­ment was given in Decem­ber 31, 2013 with a sign of New Year design in Cape Town.

Rado World Design Partner

This was selected among many other strong and tough com­peti­tors. Cape Town City is the last city after Helsinki, Turin and Seoul have been des­ig­nated as Design Cap­i­tal by Inter­na­tional Coun­cil of Soci­eties of Indus­trial Design. The selec­tion of the WDC is con­ducted every two years and the pro­gram lasts 12 full months.

Design Cap­i­tal is given the recog­ni­tion of the ideas of value by its design and is ded­i­cated for using the designs of tools of cul­tural, eco­nomic and social.

A pas­sion for design

In his capac­ity as World Design Part­ner, the pio­neer brand Rado par­tic­i­pated in many activ­i­ties in 2014 in South Africa, includ­ing the key events. Ele­ment of the ini­tia­tive, brand­ing Rado also appeared through­out the city and in adver­tis­ing media in 2014.

About the part­ner­ship, CEO of Rado, Matthias Breschan, said: “Rado is a famous design brand for its sup­port to young tal­ents as well as for the orig­i­nal­ity of its time­pieces, many to be hon­ored. We are con­fi­dent that this new part­ner­ship with World Design Cap­i­tal is impor­tant to pro­mote uni­ver­sal design and to high­light the Rado pas­sion for design in all its forms. ”

About Rado

Rado is rec­og­nized glob­ally famous for its inno­v­a­tive design and use of rev­o­lu­tion­ary mate­ri­als brand. The ambi­tion of this brand is to cre­ate the most durable watches in the world. Since its begin­ning in Longeau Switzer­land, Rado has demon­strated a pio­neer­ing spirit and con­tin­ued to embody until today, in real­ity, the brand philosophy.

About WDC

As Design Cap­i­tal 2014, Cape Town has the oppor­tu­nity to show its achieve­ments and aspi­ra­tions through the design, the over­all goal of cre­at­ing cities that are per­fect for the peo­ple and pro­mote design in the broad­est sense. The themes explored include the 2014 African ideas that could ben­e­fit the world, includ­ing sus­tain­able devel­op­ment, and to encour­age a design that con­nects the city and rec­on­ciles its communities.



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