Here are several long months on speculation connected watches and specifically iWatch going well. There are a few months, even though the arrival of the watch was imminent. But Apple does not leave anything on the filter connected famous shows that the press itself named iWatch.
There are some days, came out a small magazine article, a Swiss newspaper for business leaders, and in the interior, about Jean-Claude Biver. This marketing whiz, director of Hublot watches and division of LVMH reports. In fact, the most natural, that Apple would produce the iWatch watch in Switzerland.
In the words of Mr. Biver, Apple would indeed place an order for making boxes located in Le Locle to a provider, a company registered in the country, but also tried to poach staff qualified in some factories.
As we know that Apple will not release anything until the big day, there is still time to ask the question. Does that competition exist? Does the watch should be wary? Jean-Claude Biver gives us enough of information to understand that the gap is too large for the Swiss manufactures to have Apple scored.
To this man, one of the few speaking out about watches connected, both products are opposed in all respects. The smartwatch are consumer products like the others, and are quickly outdated references, unlike luxury watches, which are part of sustainability.
But this serenity that watchmakers display may be impaired by another revelation of Jean-Claude Biver said that Apple approached him personally also, to offer him to buy his famous gold scratched in the Magic gold to the back of a luxury version of a new iPhone. Unless later launched his first watch, it suggests that Apple decides to conquer the field of luxury watches. However, very good and fiercely guarded.