World’s most impressive nautical race
A few days before the end of the 34th edition of the America’s Cup during which the defender Oracle Racing and the winner of the Louis Vuitton Cup 2013, the battle was quite tough! And the passionate crowds always showed discipline! We must say that this race is truly exceptional. Yes, because the America’s Cup is still the most famous nautical and most prestigious race in the world. It owes this reputation, including its origins inked between rich heritage and tradition, dating back to the year 1851 where the best sailors clashed. Since then, the race has remained the most difficult to win prestige and covers the winners of all the glory they deserve!
In this context, luxury watch, which carries high values of perfection and precision work, is the ideal partner. And the reverse is also true! The history and reputation of a race of this caliber bring joy to watch sponsors.
This is particularly the case of Louis Vuitton official timekeeper of the event, in first position! As everyone knows, Louis Vuitton is the figure of luxury watches this water race and even initiated the Louis Vuitton Cup intimately related to the America’s Cup since it is his conqueror, Challenger, who has the right to challenge the Defender America’s Cup.
Louis Vuitton has released several watches that pay homage to these two exceptional race, as the Tambour Regatta America’s Cup Automatic Tambour Spin Time Regatta watch Louis Vuitton Tambour LV Cup Watch Flyback Automatic.
Even if Louis Vuitton is automatically associated with this event, others watchmakers wanted to pull their game and have invested as sponsor: it comes with the Energy Team Corum, Tag Heuer with the Oracle Team USA, formerly with The Hublot Luna Rossa and Emirates Team Omega with New Zealand. To speak only of the two finalists, then we say that these partnerships are incredible shades in terms of marketing and communication.
Tag Heuer , the planned positioning is that innovation has completely recovered this year in the major innovation was the development of catamarans with rigid wing. Tag Heuer uses this partnership and promulgates these common values through advertisements for the Aquaracer chronograph. And it works! Do not forget the “derivative” which is the Tag Heuer Aquaracer 500m “Oracle Team USA” (Limited Edition) shows.
Side Omega partner of Team New Zealand for almost 20 years, is celebrated every year this successful union and also spiritual. In addition to Dean Baker’s ambassador since 2001 and support this team, Omega created the Seamaster Diver watch ETNZ limited edition hoping that it will bring good luck to his team in the San Francisco Bay. Produced only 2,013 copies, this wristwatch is equipped with OMEGA Co-Axial caliber 3330. It has obviously a countdown, a robust housing, a ceramic bezel, an engraved and numbered Bottom screwed case back bears the emblem ETNZ, the serial number and the word “Challenger for the 34th America’s Cup.”