Watchmakers at the America’s Cup 2013

0

World’s most impres­sive nau­ti­cal race

America's Cup 2013
A few days before the end of the 34th edi­tion of the America’s Cup dur­ing which the defender Ora­cle Rac­ing and the win­ner of the Louis Vuit­ton Cup 2013, the bat­tle was quite tough! And the pas­sion­ate crowds always showed dis­ci­pline! We must say that this race is truly excep­tional. Yes, because the America’s Cup is still the most famous nau­ti­cal and most pres­ti­gious race in the world. It owes this rep­u­ta­tion, includ­ing its ori­gins inked between rich her­itage and tra­di­tion, dat­ing back to the year 1851 where the best sailors clashed. Since then, the race has remained the most dif­fi­cult to win pres­tige and cov­ers the win­ners of all the glory they deserve!
In this con­text, lux­ury watch, which car­ries high val­ues of per­fec­tion and pre­ci­sion work, is the ideal part­ner. And the reverse is also true! The his­tory and rep­u­ta­tion of a race of this cal­iber bring joy to watch sponsors.

Louis Vuitton Cup 2013
This is par­tic­u­larly the case of Louis Vuit­ton offi­cial time­keeper of the event, in first posi­tion! As every­one knows, Louis Vuit­ton is the fig­ure of lux­ury watches this water race and even ini­ti­ated the Louis Vuit­ton Cup inti­mately related to the America’s Cup since it is his con­queror, Chal­lenger, who has the right to chal­lenge the Defender America’s Cup.
Louis Vuit­ton has released sev­eral watches that pay homage to these two excep­tional race, as the Tam­bour Regatta America’s Cup Auto­matic Tam­bour Spin Time Regatta watch Louis Vuit­ton Tam­bour LV Cup Watch Fly­back Auto­matic.
Even if Louis Vuit­ton is auto­mat­i­cally asso­ci­ated with this event, oth­ers watch­mak­ers wanted to pull their game and have invested as spon­sor: it comes with the Energy Team Corum, Tag Heuer with the Ora­cle Team USA, for­merly with The Hublot Luna Rossa and Emi­rates Team Omega with New Zealand. To speak only of the two final­ists, then we say that these part­ner­ships are incred­i­ble shades in terms of mar­ket­ing and com­mu­ni­ca­tion.
Tag Heuer , the planned posi­tion­ing is that inno­va­tion has com­pletely recov­ered this year in the major inno­va­tion was the devel­op­ment of cata­ma­rans with rigid wing. Tag Heuer uses this part­ner­ship and pro­mul­gates these com­mon val­ues ​​through adver­tise­ments for the Aquaracer chrono­graph. And it works! Do not for­get the “deriv­a­tive” which is the Tag Heuer Aquaracer 500m “Ora­cle Team USA” (Lim­ited Edi­tion) shows.

Tag Heuer Aquaracer 500m
Side Omega part­ner of Team New Zealand for almost 20 years, is cel­e­brated every year this suc­cess­ful union and also spir­i­tual. In addi­tion to Dean Baker’s ambas­sador since 2001 and sup­port this team, Omega cre­ated the Sea­mas­ter Diver watch ETNZ lim­ited edi­tion hop­ing that it will bring good luck to his team in the San Fran­cisco Bay. Pro­duced only 2,013 copies, this wrist­watch is equipped with OMEGA Co-Axial cal­iber 3330. It has obvi­ously a count­down, a robust hous­ing, a ceramic bezel, an engraved and num­bered Bot­tom screwed case back bears the emblem ETNZ, the ser­ial num­ber and the word “Chal­lenger for the 34th America’s Cup.”

Share.