A brief Overview of Apple’s upcoming smart watch or iWatch:
It’s been months or years that the web is constantly babbling about and we even had already named it “iWatch” . Though the official announcement came out in the beginning of September 2014: the Apple Watch , real name is yet to be announced, will be released early in 2015. It will work with iPhone 5, 5c, 5S or 6 and 6+ and will be having a very high level of customization options. The three collections of iWatch which should achieve success by targeting three needs / styles are:
- The Collection Watch, “stainless steel housings with natural or black finish sidereal. Sapphire crystal. A range of stylish bracelets.
- The Sport Watch Collection “of anodized aluminum housings sidereal gray or silver. Ion-X of reinforced glass. Solid bracelets in bright colors.
- The collection Edition Watch “in yellow or pink gold cases 18k. Sapphire crystal. Bracelets and clasps designed with art.
Technology and OS level is said to be optimized for the user to easily interact with his/her watch and his/her iPhone. Apple Watch includes a digital crown, a fluid and intuitive navigation, and a host of convenient features: for regular and workout use.
To the question “are you afraid of the arrival of Apple in the watch market? “, the owners of different watch brands unanimously responded in the negative. The threat lies not in innovation they all protested in chorus. The majority of them showed defense for creation and modernity; some of them even welcomed the technology and design of the Apple Watch; however others were firm on a notion that Apple will never dominate the big brands of luxury watches like Rolex or Panerai . For example Jean-Claude Biver said in an interview to forbes Life that a watch that lacks sex appeal. He explained: Apple watch is just same as all other smart-watches in the market. The luxury is timeless, rare and prestigious. A luxury watch is not something to be sold 40 million copies and irreparable in five years. moreover He said it’s more of a communication device than something defined as “watch”.
So why worry about the Swiss watch industry when the needs, desires and targets are not the same for both types of products? The same question was asked in the advent of mobile phones that would show the time And Mr. Hayek said ” . If the sole interest of the watches was to give time, the watch industry would not exist for a long time ”
The opposing forces
Beyond the design and functionality, there are two separate opposing philosophies. The Apple Watch plunges us into a sphere of hyper-connectivity which is difficult to get out once fell in. Addiction is not far away and the signs are strong. Angelo Bonati, CEO of Panerai talks about his passion and feelings associated with the purchase of a luxury watch. Emotions, which he can not be felt for a smartwatch.
One thing is certain: they advocate modernity and improvise sincere defense for technological innovation, and they position themselves as critics of Apple Watch, watchmakers are not afraid. Not for a second.