The Times of My Life by Jack Heuer


the times of my lifeThe Con­fes­sions of Jack Heuer
It all began in 1860. Jack W. Heuer is the great-grand-son of Edouard Heuer who at that time founded a small work­shop in St. Imier watch­maker called “Ed Heuer & Co”. Hun­dred fifty-four years later, the spir­i­tual father of TAG Heuer Hon­orary Chair­man of the Swiss brand, gives us his secrets in an auto­bi­o­graph­i­cal book “The Times of My Life.”

The his­tory of the last liv­ing leg­end of Swiss watch­mak­ing had never been lying on paper till now. Being the newest mem­ber of the fam­ily Heuer, he was pro­fes­sion­ally active in the watch indus­try. Jack Heuer felt invested with the duty of writ­ing. “I rep­re­sent the fourth gen­er­a­tion of the Heuer fam­ily. My pro­fes­sional life and my per­sonal life were inex­tri­ca­bly linked to the watch indus­try. I wanted to share with you my story. ”

This was a good oppor­tu­nity for him to make a real intro­spec­tion on a long career was full of twists and to put in order the sto­ries told orally with friends of the brand for over 50 years.

I am pleased to have had the time, health and energy nec­es­sary to com­plete this project,” says Jack Heuer, who cel­e­brated his 81st birth­day last Novem­ber. “The story I had in mind for so many years is finally on paper and I’m relieved.”

Sup­ported and led by mem­bers of his fam­ily, friends and many jour­nal­ists, col­lec­tors and friends of the brand, “Jack,” as he likes to be called, decided to write his mem­o­ries before tak­ing his retire­ment and lead a quiet life.

It’s heart­break­ing for me to leave my role as Hon­orary Chair­man in the com­pany that bears my name and that of my ances­tors, but I am happy to see that TAG Heuer is in good hands and has a lead­ing posi­tion on the mar­ket. I draw my bow with confidence. ”

The Times of My Life” is con­sum­ing a vision­ary and benev­o­lent man, a man of con­vic­tion that allowed TAG Heuer to expe­ri­ence unprece­dented ascen­sion story. Over the course of its 10 chap­ters and 290 pages, the book reveals the genius and dar­ing of a pio­neer who marked his time and his con­tem­po­raries, and will remain for future gen­er­a­tions a model of excel­lence, cre­ativ­ity and tenac­ity peerless.

The best shot of Jack, is to have man­aged to” chrono­graph “Monaco wrist of Steve McQueen dur­ing the film­ing of Le Mans in 1970.”Said Jean-Christophe Babin, TAG Heuer’s for­mer CEO (2001–2013) in the pref­ace of the book. He added: “With­out the vision and inspi­ra­tion of Jack over the past years at the helm of the fam­ily busi­ness, TAG Heuer would not have crowned suc­cess as it is today.”

Jack knowl­edge in elec­tron­ics, his love for motor­sports and his obses­sion with pre­ci­sion, count­less “strokes of genius” helped the Swiss brand to become the pres­ti­gious brand like it is today. This is Jack that TAG Heuer has included the cre­ation of his best­seller, Car­rera, now rec­og­nized by afi­ciona­dos and col­lec­tors as one of the most iconic of all time pieces. This is Jack that TAG Heuer has its inti­mate con­nec­tions with For­mula 1 and the world of fine engi­neer­ing. This is Jack that TAG Heuer has its series “Aquaracer” for­merly called “series in 1000.” This is Jack that TAG Heuer is the trans­mis­sion val­ues ​​of the found­ing fam­ily busi­ness, now inter­na­tion­ally renowned.

The fas­ci­nat­ing story of Jack Heuer is now avail­able to a wider read­er­ship in the Eng­lish lan­guage, and shows how the appar­ent detours an indi­vid­ual course are the deci­sive steps in human destiny.

Tag Heuer Jack Heuer

The book, ency­clo­pe­dia, helps to bet­ter under­stand the issues of the Swiss watch indus­try and a reli­able his­tor­i­cal report on the ups and downs through which the entire watch indus­try went through, espe­cially dur­ing the dark period of the cri­sis of quartz the late 70s. Dark period for Jack, who says: “It was not always easy. I had to find the courage and emo­tional strength to dive into my archives for some, remained locked in a box for over 30 years. For the sake of truth, I wanted to cover the hap­pi­est years of my life, but also the most difficult. ”

The Times of My Life” is the true story of a fic­tion­al­ized life already. “Jack has an extra­or­di­nary mem­ory. It’s not cheat­ing. His auto­bi­og­ra­phy, with its piquant anec­dotes and warm touches of humor, is pri­mar­ily the story of a great man. Happy read­ing! “Stéphane Lin­der, CEO of TAG Heuer since 2013.

This is a page that turns, but the book remains open…



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