November 8 became the 17th International Marketing Day for Watchmaker and annual event for all marketing professionals, researchers, and bloggers. The watch enthusiasts would not miss it for the world. In addition, this issue addressed in a more thematic both sharp and unprecedented: “After sale services and new requirements.”
Organized Arc en scene, the scene of Chaux-de-Fonds, the day of Marketing Watchmaker gathered VIPs and several horizons consultants, workshop leaders, editors, directors of training to deal with this issue in different angles.
The passage to light of sales service afterwards:
Long remained in the shadows of the benefits of watch brands, the service has finally decided to leave the confined status where he was locked; manufactures not thinking it enough “glamour” service for the highlight.
But beware that the watch is not the only one to have adopted this behavior; it would seem that it is the prerogative of several sectors of luxury.
This way of escape at the sight of all, and not to provide sufficient means had some negative effect on brands.
In fact, a difference between brand and upscale brands that have used their customers and the famous sav widened. A realistic self-action commented that Marco Gabella, co-founder of Watchonista is satisfied customers are a silent majority SAV and dissatisfied customers are communicating a minority.
New technologies for customer relationship
This vision lasted for years. But now, now the client must be re-integrated into the heart of concerns.
Customer relationship is THE segment to improve because the client now has new tools to be heard, to learn. This is among other social media are biased to the reviews and recommendation.
Therefore, brands are now putting a point to respond fully and rapidly to questions of their customers so. It is in this context that we realize the discontent of the latter, which show their displeasure at the service in the forums, or on the pages of brands on Facebook, twitter etc.
To maintain their brand, manufactures must not only be present on these platforms, be proactive, but also to the means to be successful and offer the user a better experience, before, during and after the purchase.
Of course, beyond these communication devices, the more resources should be allocated to after-sales services and watchmaking workshops internally.
As evidenced by all the digits of Swatch Group, Richemont Group and independent luxury watch is doing very well.
Croesus, the market leader of watch used luxury meets indeed a double-digit growth every year. This means that the volume of watches available in the market is becoming more consistent, and that sooner or later for new and already present for the occasion, these watches will need to be supported for a service, it Whether it’s small repairs or maintenance simply.
While some have already watchmakers services dedicated to after-sales service, the increased needs will require a massive recruitment professional. Watchmaker’s craft has so beautiful days ahead! In addition to being a technical, noble and exciting profession, she is going to become scarcer.
For beyond the mere fact that the marks will finally propose a efficient after-sales and their image service they can now be distinguished through this service and accept once and for all after-sales service as a true do tenure and passing shadow to light, even under the spotlight.
After-sales service includes Croesus Workshop
For many years, Croesus has a watchmaking workshop responsible for repairs on watches, and of course checks them before resale. Over time, after-sales service has expanded and offers many services: setting mechanical and automatic watches, change dials, polishing boxes, plexi glass and bracelets, revamping watchmaker, check for leaks, change and setting the size of bracelets, battery replacement, and replacement bracelets.
Today, the after-sales service is more than ever highlighted by Croesus, with the opening of a boutique studio. At the heart of this concept watchmaking workshop, located upstairs from the shop. Á the forefront of technology and service, it includes four experts, watchmakers and relationship service customers, which bring you fast responses, tailored and quality, to take care of our beautiful watches!