International Marketing Day for Luxury Watch Brands


Novem­ber 8 became the 17th Inter­na­tional Mar­ket­ing Day for Watch­maker and annual event for all mar­ket­ing pro­fes­sion­als, researchers, and blog­gers. The watch enthu­si­asts would not miss it for the world. In addi­tion, this issue addressed in a more the­matic both sharp and unprece­dented: “After sale ser­vices and new requirements.”

Orga­nized Arc en scene, the scene of Chaux-de-Fonds, the day of Mar­ket­ing Watch­maker gath­ered VIPs and sev­eral hori­zons con­sul­tants, work­shop lead­ers, edi­tors, direc­tors of train­ing to deal with this issue in dif­fer­ent angles.

The pas­sage to light of sales ser­vice afterwards:

Long remained in the shad­ows of the ben­e­fits of watch brands, the ser­vice has finally decided to leave the con­fined sta­tus where he was locked; man­u­fac­tures not think­ing it enough “glam­our” ser­vice for the highlight.

But beware that the watch is not the only one to have adopted this behav­ior; it would seem that it is the pre­rog­a­tive of sev­eral sec­tors of luxury.

This way of escape at the sight of all, and not to pro­vide suf­fi­cient means had some neg­a­tive effect on brands.

luxury watches after-sales service

In fact, a dif­fer­ence between brand and upscale brands that have used their cus­tomers and the famous sav widened. A real­is­tic self-action com­mented that Marco Gabella, co-founder of Watchon­ista is sat­is­fied cus­tomers are a silent major­ity SAV and dis­sat­is­fied cus­tomers are com­mu­ni­cat­ing a minority.

New tech­nolo­gies for cus­tomer relationship

This vision lasted for years. But now, now the client must be re-integrated into the heart of concerns.

Cus­tomer rela­tion­ship is THE seg­ment to improve because the client now has new tools to be heard, to learn. This is among other social media are biased to the reviews and recommendation.

There­fore, brands are now putting a point to respond fully and rapidly to ques­tions of their cus­tomers so. It is in this con­text that we real­ize the dis­con­tent of the lat­ter, which show their dis­plea­sure at the ser­vice in the forums, or on the pages of brands on Face­book, twit­ter etc.

To main­tain their brand, man­u­fac­tures must not only be present on these plat­forms, be proac­tive, but also to the means to be suc­cess­ful and offer the user a bet­ter expe­ri­ence, before, dur­ing and after the purchase.

Of course, beyond these com­mu­ni­ca­tion devices, the more resources should be allo­cated to after-sales ser­vices and watch­mak­ing work­shops internally.

Increas­ing Volumes  

As evi­denced by all the dig­its of Swatch Group, Richemont Group and inde­pen­dent lux­ury watch is doing very well.

Croe­sus, the mar­ket leader of watch used lux­ury meets indeed a double-digit growth every year. This means that the vol­ume of watches avail­able in the mar­ket is becom­ing more con­sis­tent, and that sooner or later for new and already present for the occa­sion, these watches will need to be sup­ported for a ser­vice, it Whether it’s small repairs or main­te­nance simply.

Grow­ing needs for watchmakerswatchmakers needs

While some have already watch­mak­ers ser­vices ded­i­cated to after-sales ser­vice, the increased needs will require a mas­sive recruit­ment pro­fes­sional. Watchmaker’s craft has so beau­ti­ful days ahead! In addi­tion to being a tech­ni­cal, noble and excit­ing pro­fes­sion, she is going to become scarcer.

For beyond the mere fact that the marks will finally pro­pose a effi­cient after-sales and their image ser­vice they can now be dis­tin­guished through this ser­vice and accept once and for all after-sales ser­vice as a true do tenure and pass­ing shadow to light, even under the spotlight.

After-sales ser­vice includes Croe­sus Workshop

For many years, Croe­sus has a watch­mak­ing work­shop respon­si­ble for repairs on watches, and of course checks them before resale. Over time, after-sales ser­vice has expanded and offers many ser­vices: set­ting mechan­i­cal and auto­matic watches, change dials, pol­ish­ing boxes, plexi glass and bracelets, revamp­ing watch­maker, check for leaks, change and set­ting the size of bracelets, bat­tery replace­ment, and replace­ment bracelets.

Today, the after-sales ser­vice is more than ever high­lighted by Croe­sus, with the open­ing of a bou­tique stu­dio. At the heart of this con­cept watch­mak­ing work­shop, located upstairs from the shop. Á the fore­front of tech­nol­ogy and ser­vice, it includes four experts, watch­mak­ers and rela­tion­ship ser­vice cus­tomers, which bring you fast responses, tai­lored and qual­ity, to take care of our beau­ti­ful watches!



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