“We are proud to support, for the first time alongside the renowned Zurich Film Festival and from here, the personalities of international cinema and young talent,” said Georges Kern, CEO of IWC, hailing the beginning of collaboration of several years. “We are delighted to renew our passion for the world of cinema in the company of people who share it. All directors tell stories with their films. At IWC Schaffhausen as the story telling is an essential and basic element of our brand strategy “, said Georges Kern. Appointment with the ZFF refers to the tradition IWC Schaffhausen support film and falls among cooperation already established with the Dubai International Film Festival and the Beijing International Film Festival as well as from more recent partnerships with the Tribeca Film Festival in New York or the British Film Institute in London. Beyond this commitment, the company has established friendly relations with several personalities from the world of entertainment, especially with several renowned actors like Kevin Spacey, Cate Blanchett and Ewan McGregor and director Marc Forster. IWC watches have also made regular appearances, noticed in Hollywood films and American television series, such as “Ocean’s 13″, “Wall Street — Money Never Sleeps” or “House of Cards”. “It is a great pleasure for us to work with IWC Schaffhausen in the future. This global brand from Switzerland is ideal for a festival of international renown such as ours, “explained the co-directors of the Festival, Nadja Schildknecht and Karl Spoerri, about the very promising collaboration. The first edition of the Zurich Film Festival to be held in the partnership will take place from 25 September to 5 October 2014. It is also the 10th anniversary of ZFF. IWC Schaffhausen will host, among other events, a very special gala evening with renowned guests. IWC Schaffhausen with a clear focus on technology and development. The Swiss watch manufacturer IWC Schaffhausen has been producing 1868 timepieces of lasting value. By his passion for innovative solutions and technical ingenuity, the company has earned an international reputation. As one of the world leaders in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie produce engineering and precision with exclusive design. As an environmentally and socially responsible company, IWC is committed to sustainable production, provides worldwide support to institutions for children and youth, and continues to partner with organizations dedicated the protection of the climate and the environment.