The Confessions of Jack Heuer
It all began in 1860. Jack W. Heuer is the great-grand-son of Edouard Heuer who at that time founded a small workshop in St. Imier watchmaker called “Ed Heuer & Co”. Hundred fifty-four years later, the spiritual father of TAG Heuer Honorary Chairman of the Swiss brand, gives us his secrets in an autobiographical book “The Times of My Life.”
The history of the last living legend of Swiss watchmaking had never been lying on paper till now. Being the newest member of the family Heuer, he was professionally active in the watch industry. Jack Heuer felt invested with the duty of writing. “I represent the fourth generation of the Heuer family. My professional life and my personal life were inextricably linked to the watch industry. I wanted to share with you my story. “
This was a good opportunity for him to make a real introspection on a long career was full of twists and to put in order the stories told orally with friends of the brand for over 50 years.
“I am pleased to have had the time, health and energy necessary to complete this project,” says Jack Heuer, who celebrated his 81st birthday last November. “The story I had in mind for so many years is finally on paper and I’m relieved.”
Supported and led by members of his family, friends and many journalists, collectors and friends of the brand, “Jack,” as he likes to be called, decided to write his memories before taking his retirement and lead a quiet life.
“It’s heartbreaking for me to leave my role as Honorary Chairman in the company that bears my name and that of my ancestors, but I am happy to see that TAG Heuer is in good hands and has a leading position on the market. I draw my bow with confidence. “
“The Times of My Life” is consuming a visionary and benevolent man, a man of conviction that allowed TAG Heuer to experience unprecedented ascension story. Over the course of its 10 chapters and 290 pages, the book reveals the genius and daring of a pioneer who marked his time and his contemporaries, and will remain for future generations a model of excellence, creativity and tenacity peerless.
“The best shot of Jack, is to have managed to” chronograph “Monaco wrist of Steve McQueen during the filming of Le Mans in 1970.”Said Jean-Christophe Babin, TAG Heuer’s former CEO (2001-2013) in the preface of the book. He added: “Without the vision and inspiration of Jack over the past years at the helm of the family business, TAG Heuer would not have crowned success as it is today.”
Jack knowledge in electronics, his love for motorsports and his obsession with precision, countless “strokes of genius” helped the Swiss brand to become the prestigious brand like it is today. This is Jack that TAG Heuer has included the creation of his bestseller, Carrera, now recognized by aficionados and collectors as one of the most iconic of all time pieces. This is Jack that TAG Heuer has its intimate connections with Formula 1 and the world of fine engineering. This is Jack that TAG Heuer has its series “Aquaracer” formerly called “series in 1000.” This is Jack that TAG Heuer is the transmission values of the founding family business, now internationally renowned.
The fascinating story of Jack Heuer is now available to a wider readership in the English language, and shows how the apparent detours an individual course are the decisive steps in human destiny.
The book, encyclopedia, helps to better understand the issues of the Swiss watch industry and a reliable historical report on the ups and downs through which the entire watch industry went through, especially during the dark period of the crisis of quartz the late 70s. Dark period for Jack, who says: “It was not always easy. I had to find the courage and emotional strength to dive into my archives for some, remained locked in a box for over 30 years. For the sake of truth, I wanted to cover the happiest years of my life, but also the most difficult. “
“The Times of My Life” is the true story of a fictionalized life already. “Jack has an extraordinary memory. It’s not cheating. His autobiography, with its piquant anecdotes and warm touches of humor, is primarily the story of a great man. Happy reading! “Stéphane Linder, CEO of TAG Heuer since 2013.
This is a page that turns, but the book remains open…
